Per tutto il secondo semestre, i ricevimenti si svolgono online o in presenza solo su appuntamento. Studenti e studentesse sono pregati/e di inviare una mail a matilde.milanesi@unifi.it per concordare giorno e ora.
Matilde Milanesi (Firenze, 25/12/1986) ha completato il suo percorso di studi presso l'Università di Firenze, ottenendo prima la laurea triennale in Economia Aziendale (2009, voto 106/110), poi la laurea magistrale in Governo e Direzione d'Impresa (2011, voto 110/110 con lode). Ha intrapreso la carriera accademica iniziando con il Dottorato in Economia presso l'Università di Firenze, con un periodo di visiting presso l'Uppsala University in Svezia. Dopo il Dottorato, ha proseguito come Assegnista di ricerca, e succcessivamente come Ricercatrice junior (RTDa) e senior (RTDb), ruolo quest'ultimo che attualmente ricopre, presso il Dipartimento di Scienze per l'Economia e l'Impresa dell'Università di Firenze. E' in possesso dell'Abilitiazione Scientifica Nazionale come Professore di II fascia in Economia e Gestione delle Imprese. E' titolare di insegnamenti in area marketing e management. Autrice di numerose pubblicazioni scientifiche in riviste internazionali di fascia A, i suoi interessi di ricerca riguardano l'internazionalizzazione delle imprese, il marketing business-to-business, le dinamiche relazionali tra acquirenti e fornitori, le strategie delle imprese della moda e del lusso, la comunicazione di marketing.
Matilde Milanesi è Ricercatrice (RTDb, gruppo scientifico disciplinare 13/ECON-07 – Economia e Gestione delle Imprese, settore scientifico disciplinare ECON-07/A – Economia e Gestione delle Imprese) presso il Dipartimento di Scienze per l’Economia e l’Impresa, Università degli Studi di Firenze. Nel 2020 ha conseguito l'Abilitazione Scientifica Nazionale a Professore di II fascia nel settore concorsuale 13/ECON-07 – Economia e Gestione delle Imprese. Precedentemente, è stata Ricercatrice RTDa (2021-2022) e assegnista di ricerca (2016-2021).
Dopo la Laurea Triennale in Economia Aziendale (2009) e la Laurea Magistrale in Governo e Direzione d'Impresa (2011) presso l'Università degli Studi di Firenze, ha conseguito un Dottorato di Ricerca in Economia (2015). Titolo conseguito nell’ambito del Dottorato in Economia, XXVII ciclo, indirizzo in Economia e Gestione dello Sviluppo Locale (ECON-07/A) presso l’Università degli Studi di Firenze. Ha trascorso un periodo di Visiting presso l'Uppsala University (Svezia).
Ricopre diversi incarichi istituzionali presso il Dipartimento di Scienze per l’Economia e l’Impresa, in particolare:
- Delegata Erasmus responsabile dei Learning Agreement e dei tirocini per il Corso di Laurea Magistrale in Governo e Direzione d’Impresa, e Delegata Erasmus responsabile dei Learning Agreement per il Corso di Laurea Triennale in Economia Aziendale (scuola di economia e Management).
- Componente del Collegio del Dottorato DELoS (Development Economics and Local Systems).
- Componente della Giunta di Dipartimento.
- Componente del Comitato della Biblioteca di Scienze Sociali.
- Componente del Comitato per la Didattica del Corso di Laurea Triennale in Economia Aziendale (Scuola di Economia e Management).
E' titolare dei seguenti insegnamenti:
- Topics in Management and Marketing (Laurea Triennale in Economia Aziendale)
- Brand Communication (Laurea Magistrale in Governo e Direzione d'Impresa)
- Management delle Imprese Culturali (Laurea Triennale in PROGEAS)
E' anche docente di Essentials of Marketing presso la Syracuse University (New York).
I suoi lavori di ricerca sono pubblicati in riviste internazionali di fascia A quali: Industrial Marketing Management, International Marketing Review, Journal of International Management, Journal of Business Research, Journal of Business & Industrial Marketing. ha inoltre pubblicato due libri:
1. Runfola, A., Milanesi, M., & Guercini, S. (2022). Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs. Palgrave Advances in Luxury, Palgrave Macmillan, Cham.
2. Milanesi, M. (2020). Liabilities and Networks in the Internationalization of Fashion Retailing. FrancoAngeli, Milano.
E' Componente dell’Editorial Advisory Board della rivista Management Decision (A ANVUR, 2 ABS), e reviewer per numerose riviste internazionali di fascia A. E' stata Guest co-editor della rivista Industrial Marketing Management (Scopus, A ANVUR, 3* ABS), per il numero speciale sul tema “Interaction and networking for adaptation in a complex and challenging environment”, e della rivista The IMP Journal, per il numero speciale sul tema "Interaction in space – the role of proximity, communities and cross-boundary movements".
E' Vice Principal Investigator e Responsabile dell’unità locale per il progetto finanziato PRIN 2022 PNRR sul tema “Maps of bounded rationality, heuristics, and nudging in healthcare decision-making: conditions and opportunities for management”; università coinvolte: Università degli Studi di Firenze, Scuola Superiore di Studi Universitari e Perfezionamento Sant'Anna. E' anche componente dell’unità locale per il progetto finanziato PRIN 2022 sul tema “Communicating companies’ supply chain sustainability practices in a digital environment”; università coinvolte: Università degli Studi di Firenze, Università degli Studi di Perugia, Università degli Studi di Trieste, Università Ca’ Foscari Venezia, Università di Macerata.
Ha organizzato diversi convegni nazionali e internazionali, come l'EURAM - European Academy of Management Annual Conference (2025), il Convegno Annuale della SIM - Società Italiana Marketing (2023), l'IMP - Industrial Marketing and Purchasing Annual Conference (2022), il convegno annuale di CIMaR - Consortium of International Marketing Research (2017).
E' affiliata alle seguenti società scientifiche: SIM (Società Italiana Marketing); SIMA (Società Italiana Management); AIDEA (Accademia Italiana di Economia Aziendale); Industrial Marketing and Purchasing (IMP) Group; EURAM (European Academy of Management); BAM (British Academy of Management).
Dal 2025, ha assunto il ruolo di Co-Direttrice della Scuola della Metodologia della Ricerca, organizzata congiuntamente da SIM e SIMA.
Internazionalizzazione d’impresa e marketing internazionale; business-to-business marketing; business networks e interazioni acquirente-fornitore; marketing strategico e comunicazione aziendale; marketing delle imprese della moda e del lusso.
Legenda
Matilde Milanesi (Florence, 25/12/1986) completed her studies at the University of Florence, earning a Bachelor’s Degree in Business Administration (2009, grade: 106/110) and a Master’s Degree in Business Management and Governance (2011, grade: 110/110 with honors).
She pursued the academic career, starting with a PhD in Economics at the University of Florence, which included a visiting period at Uppsala University in Sweden. After completing her PhD, she continued as a Research Fellow, then as a Junior Researcher (RTDa) and later as a Senior Researcher (RTDb), a position she currently holds at the Department of Economics and Business Sciences at the University of Florence.
She holds the National Scientific Qualification as Associate Professor in Business Economics and Management and teaches courses in marketing and management.
An author of numerous scientific publications in top-tier international journals (A-ranked), her research interests include:
Matilde Milanesi is a Researcher (RTDb, Scientific Disciplinary Group 13/ECON-07 – Business Economics and Management, Scientific Disciplinary Sector ECON-07/A – Business Economics and Management) at the Department of Economics and Business Sciences, University of Florence. In 2020, she obtained the National Scientific Qualification as Associate Professor in the competition sector 13/ECON-07 – Business Economics and Management. Previously, she was a Researcher (RTDa) (2021-2022) and a Research Fellow (2016-2021).
After earning a Bachelor’s Degree in Business Administration (2009) and a Master’s Degree in Business Management (2011) from the University of Florence, she obtained a PhD in Economics (2015). The title was awarded within the PhD program in Economics, 27th cycle, with a specialization in Economics and Management of Local Development (ECON-07/A) at the University of Florence. She also spent a visiting period at Uppsala University (Sweden).
She holds several institutional roles at the Department of Economics and Business Sciences, including:
- Erasmus Delegate responsible for Learning Agreements and internships for the Master’s Degree in Business Management and Governance, as well as Erasmus Delegate responsible for Learning Agreements for the Bachelor’s Degree in Business Administration (School of Economics and Management).
- Member of the DELoS PhD Board (Development Economics and Local Systems).
- Member of the Department Council.
- Member of the Social Sciences Library Committee.
- Member of the Teaching Committee for the Bachelor’s Degree in Business Administration (School of Economics and Management).
She is responsible for the following courses:
- Topics in Management and Marketing (Bachelor’s Degree in Business Administration)
- Brand Communication (Master’s Degree in Business Management and Governance)
- Management of Cultural Enterprises (Bachelor’s Degree in PROGEAS)
She also teaches Essentials of Marketing at Syracuse University (New York).
Her research work has been published in top-tier international journals, including: Industrial Marketing Management, International Marketing Review, Journal of International Management, Journal of Business Research, Journal of Business & Industrial Marketing, among others. She has also authored two books:
2. Milanesi, M. (2020). Liabilities and Networks in the Internationalization of Fashion Retailing. FrancoAngeli, Milan.
She is a member of the Editorial Advisory Board of Management Decision (A ANVUR, 2 ABS) and serves as a reviewer for several top-tier international journals. She was also a Guest Co-Editor for Industrial Marketing Management (Scopus, A ANVUR, 3* ABS) for the special issue "Interaction and Networking for Adaptation in a Complex and Challenging Environment" and for The IMP Journal for the special issue "Interaction in Space – The Role of Proximity, Communities, and Cross-Boundary Movements."
She is the Vice Principal Investigator and Head of the Local Unit for the PRIN 2022 PNRR-funded project on the topic "Maps of bounded rationality, heuristics, and nudging in healthcare decision-making: conditions and opportunities for management." The project involves the University of Florence and the Sant'Anna School of Advanced Studies. She is also a member of the local unit for the PRIN 2022-funded project on "Communicating companies’ supply chain sustainability practices in a digital environment," involving the University of Florence, University of Perugia, University of Trieste, Ca’ Foscari University of Venice, and University of Macerata.
She has organized numerous national and international conferences, including: EURAM - European Academy of Management Annual Conference (2025); Annual Conference of SIM - Italian Marketing Society (2023); IMP - Industrial Marketing and Purchasing Annual Conference (2022); Annual Conference of CIMaR - Consortium of International Marketing Research (2017).
She is affiliated with the following scientific societies: SIM (Italian Marketing Society), SIMA (Italian Management Society), AIDEA (Italian Academy of Business Economics), Industrial Marketing and Purchasing (IMP) Group, EURAM (European Academy of Management), BAM (British Academy of Management).
Since 2025, she has served as Co-Director of the Research Methodology School, jointly organized by SIM and SIMA.
International business and international marketing; business-to-business marketing; business networks and buyer-supplier interactions; strategic marketing and corporate communication; marketing of fashion and luxury firms.
