Matilde MILANESI

Ruolo attuale:: Ricercatore Legge 240/10 a tempo determinato
SSD:: ECON-07/A - Economia e gestione delle imprese
Afferenza organizzativa:: Dipartimento di Scienze per l'Economia e l'Impresa

Recapiti

	0552759685
	matilde.milanesi(AT)unifi.it

Ulteriori Recapiti

	Dipartimento di Scienze per l'Economia e l'Impresa Via delle Pandette, 9 50127 Firenze
	0552759685
	matilde.milanesi(AT)unifi.it

Matilde MILANESI

Orario di ricevimento (aggiornato al 07/02/2025)

Per tutto il secondo semestre, i ricevimenti si svolgono online o in presenza solo su appuntamento. Studenti e studentesse sono pregati/e di inviare una mail a matilde.milanesi@unifi.it per concordare giorno e ora.

Matilde MILANESI

Pubblicazioni

Legenda

Contributo su rivista |

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Contributo in atti di convegno (proceeding) |

Brevetto |

Curatela | Altro

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Tesi di Dottorato

Milanesi, Matilde; Runfola, Andrea; Guercini, Simone (2024). Exploring the internationalization pathways of luxury SMEs: is there an asset of foreignness?. INTERNATIONAL MARKETING REVIEW, vol. 41, pp. 806-826, ISSN:0265-1335 DOI

Milanesi, Matilde; Monteverde, Giulia; Runfola, Andrea; Kursan Milaković, Ivana; Guercini, Simone (2024). Generation Z’s intention to use digital fashion items in the Metaverse. THE JOURNAL OF CONSUMER MARKETING, vol. 41, pp. 674-689, ISSN:0736-3761 DOI

Runfola, A; Milanesi, M; Guercini, S (2023). Relationship resilience and exogenous events: The role of relational dynamics. INDUSTRIAL MARKETING MANAGEMENT, vol. 109, pp. 146-153, ISSN:0019-8501 DOI

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone (2023). Relationship resilience and exogenous events: The role of relational dynamics. INDUSTRIAL MARKETING MANAGEMENT, vol. 109, pp. 146-153, ISSN:0019-8501 DOI

Ranfagni S.; Milanesi M.; Guercini S. (2022). An online research approach for a dual perspective analysis of brand associations in art museums. INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, pp. 1-19, ISSN:1865-1984 DOI

Runfola A.; Milanesi M; Guercini S. (2022). Internationalization of Luxury Fashion Firms. Examining the Business Models of SMEs. Palgrave McMillan, ISBN:978-3-030-88754-4

Milanesi M.; Guercini S.; Runfola A. (2022). Let’s play! Gamification as a marketing tool to deliver a digital luxury experience. ELECTRONIC COMMERCE RESEARCH, pp. 1-18, ISSN:1389-5753 DOI

Mucchi, Lorenzo; Milanesi, Matilde; Becagli, Claudio (2022). Blockchain technologies for museum management. The case of the loan of cultural objects. CURRENT ISSUES IN TOURISM, pp. 1-15, ISSN:1368-3500 DOI

Petrucci, Francesco; Milanesi, Matilde (2022). It ain't over till it's over: exploring the post-failure phase of new ventures in business networks. THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, vol. 37, pp. 64-76, ISSN:0885-8624 DOI

Matilde Milanesi; Yuliia Kyrdoda; Andrea Runfola (2022). How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies. JOURNAL OF GLOBAL FASHION MARKETING, vol. 13, pp. 101-115, ISSN:2093-2685 DOI

Guercini, S; Milanesi, M (2022). Foreign market entry decision-making and heuristics: a mapping of the literature and future avenues. MANAGEMENT RESEARCH REVIEW, vol. 45, pp. 1229-1246, ISSN:2040-8269 DOI

Andrea Runfola; Matilde Milanesi; Simone Guercini (2022). Internationalization of luxury fashion firms. Examining the business model of the SMEs. Palgrave McMillan, ISBN:978-3-030-88755-1

BECAGLI CLAUDIO; MILANESI MATILDE (2021). Omnichannel Retailing and Brand Equity: A New Balance to Achieve. In: Wilson Ozuem, Silvia Ranfagni. The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces, pp. 1-447, Switzerland: Palgrave Macmillan, ISBN:9783030703233. DOI Accesso ONLINE all'editore

Runfola A.; Guercini S.; Milanesi M.; (2021). Network interactions for pharmaceutical market access: findings from an explorative research. THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, vol. 36, pp. 174-186, ISSN:0885-8624 DOI

Runfola A.; Milanesi M.; Guercini S. (2021). Rethinking interaction in social distancing times: implications for business-to-business companies. THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, vol. 36, pp. 105-115, ISSN:0885-8624 DOI

M. Milanesi, S. Guercini (2020). Image-based social media and visual content analysis Insights from a literature review. MICRO & MACRO MARKETING, pp. 537-558, ISSN:1121-4228

Guercini Simone; Milanesi Matilde; Runfola Andrea (2020). Bridges to sustainable health systems: Public-private interaction for market access. THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, pp. 1-11, ISSN:0885-8624 DOI

Guercini S.; Milanesi M. (2020). Heuristics in international business: A systematic literature review and directions for future research. JOURNAL OF INTERNATIONAL MANAGEMENT, vol. 26, pp. 1-13, ISSN:1075-4253 DOI Accesso ONLINE all'editore

Milanesi Matilde (2020). Liabilities and networks in the internationalization of fashion retailing. FrancoAngeli, ISBN:9788835106319

Ranfagni Silvia; Milanesi Matilde (2020). Imprese e mercato: Nuove metodologie di analisi del fruitore di cultura. In: Benedetta Baldi (a cura di). Comunicare ad arte, pp. 81-93 Zanichelli, ISBN:9788808920232.

Milanesi Matilde, Runfola Andrea, Guercini Simone (2020). Pharmaceutical industry riding the wave of sustainability: review and opportunities for future research. JOURNAL OF CLEANER PRODUCTION, pp. 1-12, ISSN:0959-6526 DOI

Guercini Simone; Milanesi Matilde; Mir-Bernal Pedro; Runfola Andrea (2020). Surfing the waves of new marketing in luxury fashion: the case of online multi-brand retailers. In: Francisco J. Martínez-López, Steven D’Alessandro (Eds.). Advances in digital marketing and ecommerce, pp. 203-210 Springer International Publishing, ISBN:9783030475949. DOI

Milanesi Matilde, Guercini Simone, Tunisini Annalisa (2020). Exploring SMEs’ qualitative growth and networking through formalization. COMPETITIVENESS REVIEW, vol. 30, pp. 397-415, ISSN:1059-5422 DOI

Ranfagni Silvia; Runfola Andrea, Milanesi Matilde, Guercini Simone (2020). Discovering Passion Through Entrepreneurial Stories: Emerging Features from Content Analysis. In: Baraldi, E., Guercini, S., Lindahl, M., Perna, A. Passion and Entrepreneurship, pp. 29-53 Springer Palgrave Macmillan.

Guercini S., Runfola A., Milanesi M. (2020). Foreign market entry decision-making: what do we know so far?. INTERNATIONAL JOURNAL OF ECONOMIC BEHAVIOR, vol. 10, pp. 133-150, ISSN:2069-5756 DOI

Guercini S.; Milanesi M. (2020). Heuristics in international business: A systematic literature review and directions for future research. JOURNAL OF INTERNATIONAL MANAGEMENT, vol. 26, pp. 1-13, ISSN:1075-4253 DOI Accesso ONLINE all'editore

Bocconcelli Roberta, Cantù Chiara, Capone Francesco, Guercini Simone, Milanesi Matilde, Pagano Alessandro, Perna Andrea, Petrucci Francesco, Ranfagni Silvia, Runfola Andrea, Sabatini Andrea (2019). Passion-based Entrepreneurship as an emerging phenomenon for local development. In: Sinergie-SIMA 2019 Conference, Fondazione CUEIM, pp. 189-193, ISBN:9788894393712

Guercini Simone, Milanesi Matilde, Runfola Andrea, Vella Orazio (2019). Market access farmaceutico: attori e implicazioni per la sostenibilità del sistema sanitario. In: XVI Convegno Annuale SIM – Società Italiana Marketing, Società Italiana Marketing, pp. 1-6, ISBN:9788894391831

Guercini Simone, Milanesi Matilde, Ranfagni Silvia (2019). Conviviality in entrepreneurial communities: main results from an exploratory research. PICCOLA IMPRESA, pp. 17-37, ISSN:0394-7947 DOI

Ranfagni Silvia, Milanesi Matilde, Guercini Simone (2019). Imprese culturali e percezione di marca attraverso metodologie combinate di ricerca online. In: XVI Convegno Annuale SIM – Società Italiana Marketing, Società Italiana Marketing, pp. 1-6, ISBN:9788894391831

Guercini Simone; Milanesi Matilde (2019). Newness and heritage in business networks: Case analysis of university spin-offs. INDUSTRIAL MARKETING MANAGEMENT, vol. 80, pp. 139-148, ISSN:0019-8501 DOI Accesso ONLINE all'editore

Guercini Simone; Milanesi Matilde (2019). Understanding changes within business networks: evidences from the international expansion of fashion firms. THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, vol. 34, pp. 192-204, ISSN:0885-8624 DOI Accesso ONLINE all'editore

Guercini Simone, Ranfagni Silvia, Milanesi Matilde (2019). Conviviality and entrepreneurship: main results from a content analysis. In: EURAM 2019 - Exploring the Future of Management, European Academy of Management (EURAM), pp. 1-26, ISBN:9782960219517

Silvia Ranfagni, Matilde Milanesi, Simone Guercini (2019). An online research approach to investigate consumers’ perception of museum brands: the case of Opera di Santa Maria del Fiore. In: 15th Aimac conference, Venice, 23-26 June, 15th Aimac conference, pp. 1-15.

Guercini Simone, Runfola Andrea, Perna Andrea, Milanesi Matilde (2018). Editorial. THE IMP JOURNAL, vol. 12, pp. 210-215, ISSN:2059-1403 DOI

Milanesi Matilde, Ranfagni Silvia, Guercini Simone (2018). Entrepreneurial marketing and digital marketing: emerging interfaces from an explorative research. In: XV Convegno annuale SIM – Società Italiana Marketing, Società Italiana Marketing, pp. 1-7, ISBN:9788894391824

Ranfagni Silvia, Milanesi Matilde, Guercini Simone (2018). A combined approach to the study of the multi vocal nature of the brand. In: XV Convegno annuale SIM – Società Italiana Marketing, Società Italiana Marketing, pp. 1-6, ISBN:9788894391824

Guercini Simone; Milanesi Matilde (2018). Native and immigrant entrepreneurship. Costs of doing business and local liabilities. In: Bruno Dallago, Ermanno Tortia (Eds.). Entrepreneurship and local economic development. A comparative perspective on entrepreneurs, universities and governments, pp. 306-322, London: Routledge, ISBN:9780815367994.

Guercini Simone; Milanesi Matilde; Ranfagni Silvia (2018). Insights into the interface between entrepreneurial and digital marketing. In: Gamma Marketing Conference, Tokyo, 26-29 July, Gamma Marketing Conference, pp. 1-15.

Ranfagni Silvia; Milanesi Matilde; Guercini Simone (2018). Consumer-brand knowledge through social media environments: An analytical approach on the multi-vocal nature of the brand. In: Global Marketing Conference at Tokyo, Global Alliance of Marketing & Management Associations, pp. 1-2. DOI

Milanesi Matilde (2018). Exploring passion in hobby-related entrepreneurship. Evidence from Italian cases. JOURNAL OF BUSINESS RESEARCH, vol. 92, pp. 423-430, ISSN:0148-2963 DOI

Guercini Simone; Milanesi Matilde; Tunisini Annalisa (2017). Il contratto di rete Pelle+. In: Lorenza Bullo (a cura di). I contratti di rete e le nuove frontiere del contratto: modelli giuridici e strutture economiche a confronto, pp. 433-450 Cedam-Wolters Kluwer, ISBN:9788813367633.

Milanesi Matilde, Guercini Simone, Tunisini Annalisa (2017). Crescita relazionale e prossimità. Casi di contratti di rete nella pelletteria.. In: XIV Convegno Annuale SIM – Società Italiana Marketing, Società Italiana Marketing, pp. 1-7, ISBN:9788890766299

Guercini Simone; Milanesi Matilde (2017). Heuristics in international business and international marketing: a systematic literature review. In: 43rd European International Business Academy Conference, EIBA MILAN 2017, “International Business in the Information Age”, Milano, 14th-16th December, European International Business Academy (EIBA), pp. 1-1, ISBN:9788864930428

Milanesi Matilde; Guercini Simone (2017). Local liabilities and interaction between native and immigrant firms. In: 10th Annual Conference of the EuroMed Academy of Business (EMAB) - Global and national business theories and practice: bridging the past with the future, Roma, 13th-15th September, EuroMed Press, pp. 1-14, ISBN:9789963711567

Guercini Simone; Milanesi Matilde (2017). Liabilities of foreignness and outsidership in the evolution of immigrant chinese entrepreneurship. In: Simone Guercini, Gabi Dei Ottati, Loretta Baldassar, Graeme Johanson (Eds.). Native and Immigrant Entrepreneurship: Lessons for Local Liabilities in Globalization from the Prato Case Study, pp. 133-148 Springer International Publishing, ISBN:9783319441115. DOI Accesso ONLINE all'editore

Guercini Simone; Milanesi Matilde; Dei Ottati Gabi (2017). Paths of evolution for the Chinese migrant entrepreneurship: a multiple case analysis in Italy. JOURNAL OF INTERNATIONAL ENTREPRENEURSHIP, vol. 15, pp. 266-294, ISSN:1570-7385 DOI Accesso ONLINE all'editore

Guercini Simone; Milanesi Matilde (2017). Extreme luxury fashion: business model and internationalization process. INTERNATIONAL MARKETING REVIEW, vol. 34, pp. 403-424, ISSN:0265-1335 DOI Accesso ONLINE all'editore

Milanesi Matilde; Guercini Simone; Waluszewski Alexandra (2016). A Black Swan in the district? An IMP perspective on immigrant entrepreneurship and changes in industrial districts. THE IMP JOURNAL, vol. 10, pp. 243-259, ISSN:2059-1403 DOI Accesso ONLINE all'editore

Milanesi, M.; Guercini, S. (2016). Interaction and liabilities between native and immigrant firms. In: 32nd Annual IMP Conference, Poznan University of Economics, IMP Group, pp. 1-14. Accesso ONLINE all'editore

Guercini Simone; Milanesi Matilde (2016). Interaction Approach and Liabilities: A Case Analysis of Start-Up Firms. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, vol. 23, pp. 293-309, ISSN:1051-712X DOI Accesso ONLINE all'editore

Guercini Simone; Milanesi Matilde (2016). Store openings and sourcing strategies in the internationalization of fashion industrial retailers. In: Alessandra Vecchi, Chitra Buckley (Eds.). Handbook of research in global fashion management and merchandising, pp. 374-397 IGI Global, ISBN:9781522501107. DOI Accesso ONLINE all'editore

Guercini, S.; Milanesi, M. (2015). The impact of retail internationalization on make-or-buy decisions and buyer-supplier relationships. In: 31st Annual IMP Conference, Kolding, Denmark, August 26th-29th 2015., IMP Group, pp. 1-19.

Matilde Milanesi (2015). Liabilities and business relationships in internationalization. Evidences from the opening of retail stores in the fashion industry.. (Tutor: Simone Guercini)

Milanesi Matilde (2015). The store opening process in foreign markets: evidence from manufacturing firms in the Italian fashion industry. In: XII Convegno Annuale SIM – Società Italiana Marketing, Torino, 22-23 ottobre, Società Italiana Marketing, pp. 1-7, ISBN:9788890766244

Guercini S.; Milanesi M. (2014). Interaction approach and liabilities: A case analysis of start-up firms. In: 30th Annual IMP Conference, Bordeaux, France, 4-6 September 2014, IMP Group, pp. 1-24. Accesso ONLINE all'editore

Guercini S.; Milanesi M. (2014). Interazione, apprendimento e liabilities nell’internazionalizzazione delle imprese italiane della moda. In: XI Convegno Annuale Società Italiana di Marketing “Food Marketing: mercati, filiere, sostenibilità e strategie di marca”, Modena, 18-19 settembre, Società Italiana di Marketing, pp. 1-6. Accesso ONLINE all'editore

Guercini Simone; Milanesi Matilde; Petrella Antonio Riccardo (2014). Brand associations e metodologie per l'ascolto di marketing online. In: Carlo Sorrentino (a cura di). Comunicare l'Università di Firenze. Percorsi, sperimentazioni e prospettive, pp. 27-52 FUP - Firenze University Press, ISBN:9788866556220.

Guercini S.; Milanesi M. (2013). Learning in interaction and liability of foreignness. The case of an Italian firm in Russia. In: 29th Annual IMP Conference “Building and managing relationships in a global network: challenges and necessary capabilities”, Atlanta, Georgia, USA, 30th August - 2nd September 2013, IMP Group, pp. 1-17. Accesso ONLINE all'editore