_SKIPNAVIGATION
ITA |
ENG
Personale
Recapiti
Pagina Cercachi
Italiano
Pubblicazioni
Insegnamenti
Olga NECHAEVA
Ruolo attuale:
Docente a Contratto
Recapiti
olga.nechaeva(AT)unifi.it
Olga NECHAEVA
Pubblicazioni
Legenda
Contributo su rivista |
Articolo su libro |
Libro |
Contributo in atti di convegno (proceeding) |
Brevetto |
Curatela |
Altro |
Tesi di Dottorato
Nechaeva, O., Dasmi, C., Mazzoli, V., Vannucci, V., & Donvito, R. (2024). Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions. . INTERNATIONAL JOURNAL OF ADVERTISING, vol. ..., pp. 0-0, ISSN:0265-0487
Nechaeva Olga, Mazzoli Valentina, Donvito Raffaele (2023). Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda. JOURNAL OF BRAND MANAGEMENT, pp. 0-0, ISSN:1479-1803
DOI
Dasmi, Costanza; Nechaeva, Olga; Aiello, Gaetano (2023). WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions. JOURNAL OF RETAILING AND CONSUMER SERVICES, vol. 73, pp. 0-0, ISSN:0969-6989
DOI
mazzoli valentina; Nechaeva Olga (2021). Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective. In: 2021 Global Fashion Management Conference at Seoul, GAMMA, pp. 0-0.
